Q 1. Definition of Advertising ? Ans :- Advertising is " any paid form of non- personal presentation or promotion of ideas, goods or services by an identified sponsor."
Q 2. What is Advertising Agency ? Ans :- Advertising Agency is a specialised organisation which provides all advertising related services for some fee/commission.
Q 3. What is Social Avertising Media ? Ans :- Social advertising either refer to advertising about socially relevant issues or use social relationships networks to promote a product/service and reach out to its target audience.
Q 4. What are Objectives of Advertising ?
Ans :- The objective of Advertising are :-
1. To introduce a new product by creating awareness and interest for it among the prospective customers.
2. To enter a new market or attract a new group of customers.
3. To fight competition in the market by reminding users to buy the product.
4. To create brand preference and brand loyality.
5. To support personal selling by making customers aware of the product.
6. To enhance the goodwill of the firm by promising better quality at fair prices.
7. To reeach people inaccessible to salesman.
Q 5. What are the Functions of Advertising Agency ?
Ans : - The main Functions of Advertising Agency are
1. Planning
2. Creation and Execution
3. Co - ordination
4. Accounting
5. Media Planning
6. Research
7. Internal Control
Q 6. What are the Techniques of Sales Promotion ?
Ans : - Some of the important sales promotion methods are :-
1. Distribution of Free Samples
2. Coupons
3. Premiums or Bonus Offers
4. Trading Stamps
5. Prize Contests
6. Free Offer
7. Fairs and Exhibitions
8. Merchandising Aids
9. Clearnce Sale
10. Exchange Offer