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Advertising and Sales Promotion
Exercise/MCQ Set 1
Advertising and Sales Promotion Class 10 MCQ
1. _______ is a certificate that entitles its holder to a specified discount or saving or gift on the purchase of a particular product.
Share
Coupon
Clearance Sale
None of the above
2. Which among the following is not given in Merchandising Aids ?
Product demonstrations
Stores layout
Accounting
Inventory Control
3. To advertise a product an advertising agency has to cordinate with whom ?
Sales person
Distributors
Retailers
All of the above
4. When Advertising Agency is owned and operated by the advertiser himself, it is called out - house agency.
True
False
5. Which among the following is an objective of Advertising ?
To increase tax benefits
To introduce new product in the market.
To improve the quality of the product.
To comply with Government regulation
6. Which among the following is not a type of Premium ?
Cash Back Premium
With pack Premium
Extra Quantity Premium
Price off Premium
7. __________ bridges the gap between advertising and personal selling.
Sponsorship
Discount
Promotion
sales
8. What is the main aim of Sales Promotion ?
To increase immediate sales
To smoothen the production purpose
To satisfy customer
To Package and Label product
9. Sales Promotion tool is also called ________.
Consumers promotion methods
Dealer Promotion methods
Both (a) and (b)
Neither (a) and (b)
10. Which is not the function of Advertising Agency ?
External Control
Internal Control
Media planning
Research
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